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Many times, businesses fail to make a mark with beautiful brands, declining their online presence because they lack specific strategies.
Apart from the development and production of brands and services, effective marketing boosts their presence. Video animation has become a significant part of marketing, as it gains customers effectively.
Therefore, explainer videos are introduced to establish a genuine online presence of brands and grab the audience’s attention, bringing them to check your services and avail them for your good. Thus, viewing explainer videos as your brand’s best friend would not be the wrong consideration.
Explainer videos present a brief demonstration of your brands or services. They comprise eye-catching visuals, depicting a short message about the concept and purpose of a brand.
However, a dull and unpleasant video can conveniently lose the audience’s interest. Hence, creating explainer videos that draw people’s attention towards your brand is a step towards explosive growth.
14 Ways – How Explainer Videos Can Benefit to a Local Brand:
The following are the benefits brands can gain if they make explainer videos an essential part of video animation.
01. BRAND’S INTRODUCTION:
Initially, people are not aware of your business, its purpose, and the audience it caters to. Explainer videos provide a great introduction to your brand, engagingly.
They are called explainer videos because they explain the details of brands in just a few seconds. The audience will get a better know-how about your business, its services, its products, and its quality.
02. VISITORS TO CUSTOMERS:
According to a recent study, 85% of people immediately purchase brands after viewing their explainer videos. By keeping track of the views of explainer videos, businesses estimate their conversion rate.
Explainer videos help local companies turn mere visitors to their websites into customers who like and purchase their products and are likely to make a purchase again.
Instead of counting sales manually to determine popular products of their brands, businesses use explainer videos to keep a record of products that their customers appreciate by keeping a regular check on views of the video.
03. HOLDING INFORMATION ABOUT THE BRAND:
People easily grasp what they watch in videos comparable to what they read on papers or websites. The ability of retention of video content is 50 %, and written content is 10%. It gives us a better idea of the necessity of video animation and explainer videos.
Explainer videos lead to dissemination of word of mouth, when customers like your videos, they recommend your brand to friends and family and share the videos. You can also check out Geniusvideos. co. It is a platform that guides you on the excellent production of explainer videos.
04. BOOSTS CUSTOMER TRAFFIC:
Under social media, every major or minor matter has a considerable probability of going viral. Viral videos grab a large number of customers and obtain more traffic.
Interesting explainer videos can smoothly go viral and possess the capability to gain more web traffic if they are prepared exceptionally and convey the correct message of the brand.
With the help of Genius videos, you can help your brand improve customer traffic through video animation services.
05. ATTRACTS THE AUDIENCE:
A conventional type of web content has become the talk of the past. The abundance of written content, loud colors, tasteless images, and colorful fonts do not attract audiences anymore.
The chances of customers’ presence on such websites are lessening every day. The trick is to make popular explainer videos that keep the audience engaged and give them clarity about the services and brands.
06. DISPLAYS BRAND’S IDENTITY:
A business’s originality keeps its identity standing firm on the ground, influencing customers greatly. The clarification of your brand and services creates a trustworthy relationship between you and the client.
Video animation has always served its purpose of becoming a source to share data and deliver the right message. Additionally, explainer videos tend to exhibit the viability and awareness of your business to the audience in the most attractive way.
07. AFFORDABILITY:
Explainer videos are a great source of receiving a commission at a low price. They fit the budget of all businesses as they do not require plenty of resources.
Do you not have a substantial budget? No worries. GV creates exceptional marketing explainer videos for your business by preparing a high-quality script, voice-overs, and exciting animation in an affordable price range.
08. BETTER RANKING ON GOOGLE:
According to the survey, as compared to plain text, videos are 53 times more likely to obtain a higher ranking on Google.
Generally, videos have the upper hand on Google searches as they generate more web traffic. Our digital agency to cater to the video animation requirements of your clients that will get your business a high ranking on Google.
09. PITCH PERFECT:
Alongside grabbing customers’ attention, excellently prepared explainer videos are also noticed by clients.
You can upload them on your website, and utilize them for social media marketing or email marketing, and they can prove to be useful in taking your sales game up.
10. RETURN ON INVESTMENT:
If you compare the rates of the production of ads with explainer videos, you will get an idea that explainer videos are cost-effective.
With the help of short explainer videos and little money, you can conveniently attain a decent ROI (return on investment). Additionally, you can easily track the record of the statistics to get a better idea of the performance.
11. SHAREABILITY:
You do not have to limit your explainer videos to the website of your business only. They can easily share on YouTube, Vimeo, and other sources, increasing the outreach of your business.
You can achieve your aim of explainer videos going viral, as people enjoy sharing videos on social networking sites. Developing an explainer video that is right according to your audience’s demand is the key here.
12. BOUNCE RATE:
The average time a person takes to decide if he or she wants to stay on a website is five seconds. Yes, you read it right, five seconds. In this short duration, your website is judged by people.
If your bounce rate is higher, it is an indication of a problem.
The number of customers visiting and immediately leaving a particular site is called the bounce rate. Explainer videos come in handy to make people stay on your website and lower your bounce rate.
13. MOBILE-FRIENDLY:
According to the survey, 92 % of mobile users tend to share their favorite videos with their friends. Videos can easily adjust to small screens.
Explainer videos target mobile users as they increase the chances of growing your SEO results. Genius videos. co helps in the improvement of SEO ranking and overall business.
14. COMPETITIVE MARKET:
The industry generates 80% of traffic from videos. So, if a company wants to maintain a competitive image in the market, explainer videos can significantly help in this regard.
Explainer videos explain your brand and help your business establish an identity as a fierce competitor in this tight market. Make an explainer video for the homepage to get more views and share it on your social media pages. It will not only help you gain more traffic but also more sales.
Ready to create your explainer video yet? If you are interested, you can reach out to Geniusvideos which is a leading video animation agency that assists in making video animation your forte, because everyone knows that in today’s times, explainer videos are one of the most valued assets.
