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The role of custom packaging debated for too long. We are often not aware of the significance and importance of this one factor in the success of our brand and company.
That is why we have to make sure that we know more about them. To show you the significance of the product packaging, here is a little example.
Wonders of Boxes:
You step into a store to buy a box of chocolates. The first thing that you see when you enter is the full range of colors and designs on display.
That is not just colors. They are colorful and attractively designed boxes in which the items are packaged. That is the first impact that was generated by the packaging.
You move on to the chocolate section. Here you see a wide range of boxes piled on the shelves. You have no preference.
Which box will you pick?
You, along with 87% of other people, will choose the box that is the most attractive. The figure comes from a study conducted to assess the impact of packaging on the sales decision of the customer. So you go and pick the box that catches your attention. What next?
You hold the box and see that it is damaged, or the chocolate has cracked. What do you do? You immediately drop it bad pick up another box.
It just goes on to highlight the importance of a proper product box. If your packaging can easily present and protect the items that it is selling, you can make a sale without any effort. That is a fundamental marketing law on which billions of transactions are created every single day.
Let’s have a look at how the packaging is more important than the product at first.
Packaging Vs. Product:
We do not say that the quality of the product does not matter. It does. But the main argument here is that the role of packaging is equally important when it comes to making a sale and an impression on the customer.
Many manufacturers initially make the mistake of thinking that it’s only the product that matters. But if you wish to be successful, you will have to realize that it is the packaging that matters as well.
See, the primary argument here is this. You set up a business. Why do you do it? To get sales, get profits, and grow successful. You need to sell your items for all of that to happen.
That is why you have to make sure that you focus on the product packaging design. It is essential when it comes to setting up your brand and boosting the sales of the company.
Let’s have a look at some of how our packages serve our purpose as effectively as the items themselves.
Boxes are Essential:
We were talking about how the custom boxes help us to make sure that we can make a sale. Many different factors will allow us to do that.
The main thing that you need to know first is the use of packaging. How many applications can you think of when we are talking about them? How useful, in your opinion, is this one factor? What is the exact nature of the role that they play in ensuring a sale?
To help you out with answering that, we have made a list of the reasons that we use packaging. These are just the significant uses that will allow you to quickly compare the usefulness of using them, as well as decide for yourself regarding their importance and impact.
Reliable Support:
That is what your items need. Without this support, you will not be able to make a sale. Why is that? Well, the answer is simple. Your details have to be shipped from one place to another. Then they are displayed in a retail store.
During all of these stages, there is a constant threat to these items. If it is somehow mishandled, it will be damaged, or its effectiveness will be reduced, right?
So what do you do to make sure that this doesn’t happen? You use packaging. The primary function of using it is to ensure that the product is kept safe and secure.
That is why these boxes are so critical when it comes to making a sale. If the items did not have the safety of the packaging, you would have to face losses, as there is always a risk of them getting damaged before reaching the customer.
The packaging will provide a stable base on which you will rely for the safety and protection of your items.
That is why it is as important as the product itself in this case. Make sure that you use the most reliable and durable wrapping materials when you are thinking of packaging the material.
First Impressions:
If you are aware of how the human mind works, you will have guessed the role of this factor. Remember when we talked about the chocolate boxes and how you chose the one that was the most attractive?
And how it was all due to the impact created by these custom-printed boxes. When you sell something, you always look to gain attention. That is the only way in which people will give you importance. So what do you do now? What is the only way that you can make an impression on the people? What is the only way in which you can make people notice your product on the shelf?
It’s designing. The first that a customer will see is the packaging, not the product. That is why you have to make sure that the packaging is as impactful and compelling as possible. You can do this in various ways. We call this customization. It is the process through which you can make sure that the packaging can be designed as expertly as possible.
The outer appearance and the structure can be changed according to the wishes of the firm. In short, you need the packaging to make a positive impression on the customer. The product cannot do this on its own, and that is why we can see another way in which the packaging is as essential as the product.
Cost and Profit:
Why do you set up a business? To get profits. And how to do that if you cannot lower your costs of production?
According to a study, the cost of packaging contributes to more than 40% of your production cost. So that is why you must get a cost-effective form of packaging.
If the packaging is expensive, the product will end up being expensive as well. And we all know that this will not lead to any sales. That is why we can say that the packaging is as essential as the product. If the packaging is cost-effective, then you can get a lower cost of production.
If you can get a lower cost of production, you can lower your prices. And the easiest way to make your items sell is to sell them at a low price.
That is the only reason why we can see that successful brands have a low cost of production. If you want to be like these established brands, you will also have to lower the value of your packaging.
Promotion and Sales:
We all know what advertising is, right? We see brands trying to make an impression on people by using media and other advertisement campaigns. But do you know the essential marketing tools that companies have? It’s a packaging that communicates with the customer.
If you have packaging that can help you bond with the customer, you can quickly boost your brand image. Here’s how: You design an attractive logo for your brand. The logo was created in a way that will help people to memorize it. This is the only way in which you can tell people about the presence of your brand in the market.
This logo is displayed on the packaging. And it is placed in a way that it is the first thing that the customer will notice about the packaging. That way, the customer will recognize the product and the company. And it will help you to boost the marketing of the items significantly. The only way to set up a brand is to use the packaging as much as possible.
That is how small companies have made sure that they can grow and compete with the other brands in the market. Therefore, we can see that the product alone cannot do this. You will need the support of the packaging to do that.
These are the four main ways in which we can prove that the way you present your product is as important as the product itself. Other factors can help us in our claim.
For example, eco-friendly packaging will help you to save the environment. That is very important these days when we are threatened by pollution and climate change. That is why we can see how packaging is essential.
Final Words:
In conclusion, we can easily see that the product packaging has a very significant impact on the growth of your sales. That makes it as essential as the item you are selling.
We can say that the success of your business will depend on both of these factors: the product and the packaging. You cannot compare the usefulness of both as they have very different roles.
But what you can agree upon is that if either one of these aspects is not sufficient, you will not be able to succeed.
