itmemes
What is Search Engine Optimization? SEO is the abbreviation of “Search Engine Optimization.” It is the process of increasing the online visibility of a website or a webpage in search engine results.
In other words, It is the technique to increase the quality of websites by changing the website design and the content. In such a way, your site becomes more attractive to a search engine.
History of SEO:
In the mid-1990s, webmasters and content providers started optimizing a website for search engines.
In the early stage, all webmasters are required to submit the address of a page or URL to the various engines. And then process involves a search spider downloading a page and storing it on the search engine’s server. After this, a program was developed that was the indexer.
At the end of the 20th century, website owners identified the value of high ranking and visibility in search engines. According to Danny Sullivan, SEO came into use in 1997.
In 1998 two graduate students developed ‘Backrub.’ It was a search engine that depended on a mathematical algorithm to rate the prominence of the webpage.
We are TeraByte, a digital marketing services provider in Dubai. Our history as a professional SEO company in Dubai began in 2006.
During that period, many companies wanted to make an introduction to their services on the internet, and very few specialists with experience in web development.
It became apparent that there were opportunities for success in this market.
How does SEO work?
Search engine optimization is a methodology of rules and tactics used to increase the number of visitors to a website by obtaining a high ranking on the search results page of the search engines.
Two Kinds of SEO: On-page & Off-page:
On-page SEO:
It is such a type of SEO in which anything is in you can control your website to improve your ranking. These things are the speed of the site, keyword presence, header text, and so on.
Off-page SEO:
It consists of anything that is done on other websites but may affect your ranking, but it only refers to links.
When you upload a website and a spectator searches for their need How does SEO work?
SEO involves so many elements that make your site attractive and most effective to search engines. These are most visitors, most pages, keywords search, and links.
Not only do these factors make your site on top of the page but search engines want to provide excellent service for their users. So user-friendly is also very important for visibility.
If we take an example of keyword search, for instance, if we say that you have an article about “How to build a logo design.”
To a high online visibility of your article, you should optimize it and change the keyword search to “Build a logo Design.”
By creating a more attractive and useful content search, you can be a part of targeted organic traffic. “SEO is putting yourself in front of the people’s questions and offering them the best solution.”
How many people use search engines?
SEO is approximately 3.5 billion searches per day, and 40 thousand searches every second. Most of the website traffic on the internet comes through search engines.
Research shows that of 100 people who use the internet, 93 of them start their requirements by performing a search, or you can say by approaching search engines.
Is SEO important for small or large businesses?
If you have a website for your business/company, SEO is essential. Whether your business is large or small, old or new, SEO is necessary for your online success.
Infant, if you have a company and you are a single person in you’re many, then SEO also has great importance.
Experts say that “Right SEO has great dignity because it can do online business and it can also break a business.
There are some examples of industries and businesses that can benefit from SEO.
- Healthcare
- Home Services
- Manufacturing
- Retailing
- Any type of small store
How does SEO impact on the businesses?
Before we discuss the impact of SEO on the business question arises what was the purpose of the discussion of history, how does it work, and how many people use search engines?
The answer is that if your online visibility Is not on the front page, then SEO is not impacting your business, and you are missing 3.5 million opportunities every day.
But if you are in high ranking on search engines, then the impact could be excellent. If your site is useful and converting traffic into leads, then you can say that SEO impacts the business.
How is SEO related to Modern Business?
In the modern era, we are living in the digital world. Most customers locate stores through an online search for small businesses.
When you start a small company, the focus is on How to get the first customer group through the door.
They may only depend on the advertisement and ads etc. SEO can impact your business powerfully in the following unexpected ways;
01. SEO Build Brand Awareness:
One of the essential impacts of SEO on the industry is that your site appears on the top of the first page of different significant engines like Google, Yahoo, and Bing. It will give awareness to the customers. This thing has a vital importance. That is why small businesses who want to be aware of their business must invest in SEO.
02. SEO Can Bring More Customers:
One of the reasons for having a website is that it increases your customer base. Those businesses that have optimized SEO bring more customers than others. If customers come to your company then they will buy the right product, and it will become famous in society, which will attract more customers.
03. It creates Trust and Credibility:
Research shows that 98 ℅ people in the world select a company that is on the top first page because they believe that the business is trustworthy and credible.
04. SEO can improve Branding:
We discussed trust and credibility, in the same way, SEO can also improve your Branding because Both rely on the visibility of the first page. If your site consistently remains at the top of a specific search, this automatically associates the brands of your business that are a crucial player in your industry.
05. Long-lasting Results:
One of the most beneficial impacts of SEO is that 72 ℅ of the customers conducting a local search visit a store within 5 miles approximately. If you create a sitemap for your website and then submit it to Google you can get long-lasting results.
06. SEO makes your site User-friendly:
If an SEO is optimized and highly ranked, it doesn’t mean that just the result of adding the right keyword or building links with relevant sites. It is related to finding the most appropriate website with the most friendly user experience.
07. SEO can improve Engagement:
If a customer searches for something and reads about it, then this content is saved in the search, and people stay there for the next time.
08. Delivers an Excellent ROI:
When you compare SEO with offline advertising or another digital marketing method, it will help you achieve a high ROI (Return On Investment). There are many reasons why SEO has the highest ROI, but the main reason is that you connect to the right people at the right time.
09. It Offers 24/7 works:
You can’t work 24/7, but your customer might be a night owl, and he can search. If you have a page and if he searches at night or weakened or at any time, the site will be helpful for them, and due to this, you can engage your customers 24 hours.
10. Bypass the Competition:
If we take an example of two businesses that are in the same industry, selling the same products at the same price, but one of them has optimized SEO and the other has a non-optimized SEO website. Optimized websites will have a more excellent impression which is the vital impact of SEO on small businesses.
