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Search engine optimization (SEO) is a marketing procedure that is important to many businesses and websites. It aims to increase the website’s quantity, quality, and organic search results.
The quantity refers to the number of visitors or traffic coming to the website.
The quality refers to the visitors being a targeted audience as intended by the strategy, which has the highest possibility of converting into a paying customer.
The organic search would mean that the traffic came from unpaid results by ranking high on the search engines.
A business must work with the best search engine optimization company that is both dependable and experienced in the SEO field.
SEO marketing:
The marketing of SEO is defined as increasing a website’s visibility by targeting the algorithm that determines the ranking. SEO does not include traffic coming from paid ads.
All major search engines include Yahoo, Bing, and Google.
Google has the largest share, with most internet users opting for the platform compared to the other two alternatives.
All search engines have their primary search results where local listings, videos, and web pages are shown depending on the user’s query.
The search engine determines the ranking for the search engine results page or SERP.
The search engine chooses the ranks depending on which websites it considers the most relevant to users.
SEO is a powerful marketing tool that can target all types of searches. SEO includes anything related to organically attained ranking.
Types of searches include video search, academic search, image search, news search, industry-specific vertical search, general search, and local search.
Types of Searches:
01. Video Search:
If a user looks for specific content, sometimes the top results are not just web pages but can also be a video. It is why most YouTubers value the importance of SEO in their captions below the video.
Moreover, Google has a toolbar listing other search options. If a user is looking for a specific video, he or she can simply click on the “Video” option on the toolbar, which will show the search results for the query.
02. Academic Search:
Students, from elementary to graduate school, use the internet to research for their papers.
However, many professors are strict and do not want a single article as a resource for the student.
Professors or teachers prefer academic papers or journals as sources. If a user enters a keyword that is related to any academic topic, the search engine will show the results of academic journals and papers available online.
It is why, when researching topics, there are times when the search engine would show PDF results at the top.
These PDF files are often official journals or papers from universities and other students that can be used as sources for academic purposes.
03. Image Search:
If a user is looking for a specific photo, it can quickly be found on search engines, specifically Google.
The search engine giant has a specific search engine for images which is called “Google Images” which makes it easy to research photos online.
A user can upload a photo and let Google find the duplicates of that image, helping the user find the original image source.
04. News Search:
A person looking for a specific news event can simply input a keyword related to the topic, and the search engine will show updates about the news topic.
Google has “Google News,” and Yahoo has “Yahoo News,” which are dedicated search engines for news topics.
05. Vertical Search:
Vertical search is different from the general search as it is about a specific segment of online content. It’s focused on a particular industry or one specific type of content.
An example would be a travel search engine or a real estate search engine. Shopping also has a vertical search option.
06. General Search:
General search includes everything on the internet, and the results are shared globally. A user can type anything they are interested in while the search engine provides results based on the keyword or phrases used.
07. Local Search:
The local search focuses on local results, which are based on geography. An example is when a user wanted to eat pizza. In this case, she would go online and type “pizza place” with the city or town where she lives.
Instead of showing a pizza restaurant from the other side of the globe, the local search would show results of local results and nearby pizza places within the town that the user had typed in.
What is Website Optimization?
Website optimization includes many facets. It involves modifying tags to ensure that it consists of the target keywords, as well as adding and editing content.
The website needs to increase its relevance by adding target keywords that either have a high search volume or a high conversion rate.
Website optimization has the goal of ensuring that the website is indexed by search engines.
Backlinks:
To fully optimize the website, backlinking is essential. Backlinking is the method where other sites link back to a specified web page, which shows that it is trusted and has authority.
An entrepreneur who thinks he or she is partnering with the best search engine optimization company. Check if the SEO agency is knowledgeable of backlinking strategies and their success in using them to help rank a website.
Search Engine algorithms:
SEO checks on the algorithms that make search engines notice the website. An SEO marketer must understand the algorithm to be able to boost a website’s visibility and ranking on the search engine result page.
A website with a higher ranking in SERPs would have a higher possibility of being noticed by more people who can become potential leads.
These leads brought in by SEO marketing will have the chance of being converted into paying customers.
Google:
Google dominates the search engine market, and it aims to provide top-notch service to all of its users. Google’s primary goal is to deliver the results that its users need.
The results that they want on the first page of their SERP should be relevant and high quality.
To maintain its high standards, search engines crawl or scan websites to understand what it is about.
Search engines also consider other factors such as keywords or links to be able to determine whether the website contains content that is important or relevant to its users.
Compare and Contrast Organic SEO vs. Local SEO:
Local SEO:
As you know, Local search and organic search are similar in a way as both strategies aim to rank high and be visible on search engines.
The difference is local SEO’s focus is on the geographical factor instead of ranking for a general search results page.
Local SEO has users who research an industry, product, or service near them. Using the geographical information from the user’s account or phone, the search engine will provide results that will match that location.
Other users will input the location beside the service or product they are looking for.
Examples of local search:
01. The email account used by the user on Google has a location registered when signing up. The user needs a body massage home service nearby. The user will type the long-tail keyword, “Body massage home service near me,” which will prompt the search engine to analyze the location of the current email address that is open.
02. The location of the device is on. When the user types in the long-tail keyword, “pizza restaurant delivery near me,” the search engine will determine the location of the searcher through the device.
03. The user typed in her area alongside the service or product she was looking for. An example is when he or she typed in the long-tail keyword, “fast food delivery in West Chester, Philadelphia.” In this case, the search engine will show fast-food joints that have delivery services in West Chester, Philadelphia.
It is why local businesses need to excel in local search. Potential customers who may not have seen their store can still know about them through search engine results.
Organic SEO:
As you know, Organic search focuses on the general results page. Organic search does not concentrate on any geographical location, area, or locality.
The main goal of organic search is to provide information about what the user is looking for.
Organic search refers to unpaid traffic, which means it is not coming from the ads.
In this case, the user will research a food recipe instead of a local delivery service. The search engine will show overall results from websites that ranked high on its algorithm.
SEO Benefits:
SEO has many benefits as it can provide relevant and essential information to the audience. The website must be able to provide content that is highly important to the target audience.
The website must be comfortable for users to navigate and avoid providing a lousy user experience. SEO focuses on factors that will help a website gain a good relationship with the search engine.
SEO addresses these factors that will enable the website to gain a good reputation when it comes to user experience.
Another benefit of SEO is how it helps in the lead-generation efforts of the business. Inbound marketing is known as one of the most effective tools in all types of companies.
SEO is under inbound marketing, which is essential for inbound marketing’s other efforts, such as social media and content marketing.
SEO helps to build visibility, build brand awareness, and gain market share.
Conclusion:
A business owner who uses or plans to use SEO must prepare for the long task ahead. That is why it is essential to work with the best search engine optimization company. Agencies like JSA Interactive have the tools, strategies, experience, and knowledge to ensure that a website’s SEO needs are well taken care of. SEO activities take some time, but the results are worth the wait as they can help a website in its efforts to gain visibility.
