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The main job of an Explainer video company is to make explainer videos. Every explainer video production house has dealt with different clients who want different things.
Many clients who are getting an explainer video made for the very first time are new to the concept and have very little knowledge about how we or any other production house works.
They don’t know the process through which we work and are also unaware of the different steps and the time frame required to complete each step effectively.
But not to worry anymore! We have got you.
In case you want to get an explainer video made and are wondering how to choose a video production company, simply ask these questions, and you will be on the right track.
01. Do your Research:
It all starts with research. You either hear about the right video production house from your peers, or you came across their ad, or you read about them on the internet.
Either way, having some background knowledge is essential before stepping into business with anyone.
You need to know who is good enough to fulfill your business requirements without letting you down. No matter what, do not rush this step.
Take your time and look at all the production houses available, their work, and the general word of mouth regarding them and have a thorough look at their history.
See if they have ever been a part of any controversy or have done anything which is against the law. Make a list of all the video production houses you like and then move on to the next step.
02. Compare:
It is how you are going to shorten your list because if you have done everything in the first step correctly, you might have a list of 8 to 10 video production houses.
Now it is time to add some heat by having a competition between all the homes you chose. These are the points you need to keep in mind when comparing.
A. Design:
The very first thing that catches the viewer’s eye is the design of the video. The color theme, the style, and the overall compilation of the video.
Compare and highlight which production houses make the best designs and move on to the next step.
B. Animation:
The second most important thing is the animation. The sharpness of the characters, the changes in facial expressions are all a part of this.
The actors play a considerable role in the success of your explainer video. I mean, we all remember the stick figure: Fido Dido that was used by 7Up.
Now every time we see that stick figure, we are going to be reminded of 7Up. That is how vital your animation is. It becomes the trademark of your brand.
C. Script:
The way the entire story narrated is crucial since it ties everything together.
The better the writing, the more influential the voiceover will be. I mean, look at the explainer video made by the brand “Kokoso.”
They used a cooing voice in their video since the product made for babies. So look for businesses who have the knack for writing good scripts.d.
D. Delivery Time:
It is where it gets tough. Ask around and see how long it takes for every video production house to make an explainer video.
See how long they take, and if there are any delays when working with them. Once you do with all these steps, move on to the next part, which is a process.
03. Process:
Look and see how long the specific video production house’s process is.
See what they do themselves and the things they need from their client’s end. If the process is suitable according to your time frame, simply move on to the next step.
04. Check Testimonials:
Word of mouth is significant when it comes to making or breaking a brand. Don’t just look at the testimonials that every production house places on their website.
They publish the good ones where the clients are raving about them. Research about all the other clients/brands they made videos for and get in touch with them.
Ask them about their experience working with them and their coordination and support.
Also, don’t forget to ask how well the video production house takes criticism because you, too, need to have a say in your brand’s explainer video.
05. Call to inquire:
Finally, choose the top 3 video production houses which meet your criteria after following the steps mentioned earlier. Write and ask about their packages, their time frame, and get a quote from all 3 of them.
Look at how quickly they respond since that would give you an idea of their general response time, which will help you later if you decide to go with them.
06. Budget:
Finally, it all comes down to the budget.
After getting a quote from all 3 of the top production houses, discuss with your managers and team and see which one fits the best into your budget and if their services are what you are looking for. Make a feasibility report, and see if this is the best production house for you.
07. Make a Move
It is finally time to make a move. Talk to them and share what you want explicitly.
Leave no detail behind.
Every idea that you have laid it out on the table so the other person knows what you want and they know what to deliver.
I hope these tips turn out to be useful for you when you go to get an explainer video made, and you too face trouble in selecting the best explainer video company.
