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Flyers have always been one of the primary means of promotion, be it a business or an event. And with time, it seems that they are taking over other print products like postcards as well. Flyers, due to their mobile nature, are easy to carry and thus prove to be an effective marketing solution that provides higher reach.
Those who are opting for flyer printing most of the time face the dilemma, which is what finish they should go for, matte, or gloss?
In this blog, we will be talking about how matte flyers are more fruitful and productive than gloss flyers. A Matte finish provides a texture to the surface of the brochures that give them a warm touch.
The uncoated paper that is used for this finish is porous, which results in a visible grain on the paper. It adds to the rustic feel of the finish. This paper can be customized with overprinting. You can use a personal touch of handwriting.
Matte flyer printing brings with it many characteristics:
- A rustic feel that carries an elegant vibe
- A writeable surface
- Uplifts the information by making it more transparent to be viewed
- Tactile
- Rich colors
5 Ways to Use Matte Flyers for a Better Effect:
Here are five ways in which we can use matte flyers for a better effect:
01. As wedding invitations:
Wedding invitation cards are mostly a popular choice for wedding ceremonies. But when you are trying to add a touch of quirk along with warm personalization, matte-finish flyers can be your go-to option.
Indeed flyers are being used as wedding invites nowadays. And if you are going for it too, then matte brochures is the better option. The matte texture provides just the right amount of luxurious feel that is needed for an event of such grandeur.
Since the matte surface is writeable, it allows you not to print but to write down the names of your guests. It makes it more personal and endearing.
There are many flyer printing services that provide bi-fold and tri-fold flyers of different sizes. The fact that they folded allows you to incorporate pictures of the wedding couple, too, along with other necessary information like the location, etc.
All you have to do is get the artwork done and send it to the company you are hiring for printing flyers. Add your customization options, and they will do the job for you.
02. In Vintage and Retro Shops:
If you own a retro or vintage shop, then matte flyers are your perfect print marketing option. The fact that they are tactile carries the ideal vintage vibe that connects with your shop itself.
The texture plays a vital role in adding authenticity to the vintage retailer. Owing to the porous quality of the paper, it offers a visible grain it, which eventually adds to the rustic or vintage appeal of the flyer.
They appear environmentally friendly and provide a sense of trust, which is very important in establishing customer relations. Many online printing services offer custom die-cut flyers that a vintage retailer can opt from and choose a shape that best reflects the shop’s nature.
03. In Artisan Food Shops:
When you drop by a shop for food that is run by artisans, you will realize that preparing food is an art. It is not just the food they are making. They are investing their creativity to do it. Authentic organic handmade food will make you fall in love.
Such shops are a treasure trove for all things natural and handmade and for marketing these shops, matte flyers provide just the perfect rustic vibe that such a place deserves. The colors of the natural elements, like fruits, handmade cakes, etc., imprinted on the flyer will have a raw feel and a luxurious appearance that goes perfectly well with it.
Are you going to launch a new product at the shop? Want to share some secret recipes as an added tip? Or planning to do an event where visitors will come to explore the varieties of food you have to offer? Matte Flyers can do everything for you.
04. As Restaurant Menus:
Restaurant menus require being very reader-friendly so that the visitors do not have even an inch of inconvenience while going through them.
It has taken care of perfectly well with matte flyers. The fact that they are matte prevents the reflection of light, which would have been the case with gloss flyers, thus making it easier to read through.
Moreover, the matte finish provides an elegant bulky appearance that adds a sophisticated touch to it. It adds to the impression of the restaurant in the minds of the customers.
Various services of online printing in California provided varied paper stock options for their flyers. You can choose one that you think will work the best for you without having a pull at your wallet.
05. Real Estate Marketing:
Let’s face it, When you are selling luxurious apartments and condos in the heart of the city or even in the newly developing suburbs, you must make them look not only stunning but also “luxurious.”
The glossy finish makes the flyers attractive, yes. But when it comes to creating an appeal that will speak of luxury, nothing can be the proper alternative to the matte finish. You, as a realtor, already know that flyers can be useful for sharing relevant information about your real estate project.
Now, to appeal to the right consumers, you need to find the best way of catering to them. And that is why the matte finish flyers will be the perfect choice for you. This finish will add natural grain to the flyers that will create a more elegant appeal of the property you are trying to promote.
Finally:
There are many services of flyer printing in California that provide high-quality, affordable matte flyers at fast turnarounds and low minimums. Matte flyers are a much-underrated means of promotion. However, it is needless to say that matte flyers have an elegant touch, which is not found in gloss flyers.
